Gerber Communications is a marketing communications firm that produces magazines, newsletters, advertising, advertorials and other editorial materials in the health care field, a few samples of which appear below. Gerber Communications is also a principal of Practice Advancement Associates, LLC, which develops business education for doctors.
 | Women In Optometry
Women In Optometry is like no other publication in eye care. It's a feature publication, whose layout, design, photography and reporting of professional and lifestyle issues of women O.D.s is of newsstand attractiveness.
Women In Optometry is a quarterly publication that appears as a supplement to Review of Optometry, a Jobson Professional Publication.
First issue: March 2006 |
 | Vision Source O.D.
Vision Source O.D. is a quarterly magazine created and published by Gerber Communications. It is sponsored by 13 eyecare vendors for the nation's largest group of private optometrists.
First issue: April 2005 |
 | Practice Advancement Associates
Practice Advancement Associates, LLC , (PAA) is a professional education company of which Gerber Communications is a principal. PAA creates and manages business education programs for health care professionals. |
 | Acuity In Business
Acuity In Business is the quarterly publication of the Optometric Business Academy, sponsored by CIBA Vision, a Novartis Company. Supporting sponsors are, Essilor of America, OfficeMate Software Solutions, Topcon Medical Systems and Transitions Optical. |
 | Corporate Optometry Reports
Corporate Optometry Reports, or COR, refers to the quarterly publication created and produced by Gerber Communications since 1989, various COR special supplements and the semi-annual meeting of the COR advisory panel, which is composed of the nation's largest eyecare retail organizations. |
 | Advertorial from our porfolio of services
Client: CIBA Vision, a Novartis Company Purpose: product positioning
Media: 24-page supplement to Review of Optometry
Services Provided: Concept, creative design, editorial and production |
 | Newsletter from our portfolio of services
Client: Alcon Laboratories Purpose: Corporate messaging to Walmart-affiliated Media: Printed quarterly Services Provided: Concept, creative design, editorial, production and distribution |
 | Advertising campaign from our porfolio of services
Cient: CIBA Vision, a Novartis Company
Purpose: Use doctor testimonials to communicate corporate positioning messages and alternating product messages
Media: Monthly ad campaign in AOA News from 1997-2004
Services Provided: Concept, creative design, editorial and production |
 | Newsletter from our portfolio of services
|
|
